• Dominion, the documentary sequel to 2014’s Lucent. Chris Delforce’s new documentary Dominion shows the absolute horror of animal agriculture industry in Australia. Dominion makes large use of new technologies, such as aerial drones, that give a never before seen perspective on the industries the film covers. It focuses on six main areas of exploitation: food, fashion, entertainment, wildlife, pets and experimentation. The film emphasizes the ingrained agony of global practices that are legal and deemed “humane.” There is still people who prefer to remain unaware of animal suffering and it goes to great lengths to maintain the status quo. This documentary can be inspiring to already vegan people to become activists and to omnivores to change their diet.

  • The first-ever vegan festival has taken place in China. The Pop Plant-based Festival in Beijing reflects the growing popularity of veganism in China. In fact, the country is experiencing a clearly positive trend in the number of vegan people, especially among the younger generation. Around 10.000 people took part in the 2-day long veg festival, organized for the promotion of eco-friendly and plant-based lifestyles. The festival hosted a market with vegan food and clothing vendors, outdoor fitness activities given by world-class vegan athletes and live music. Many studies predict a global trend towards higher plant-based food consumption in the coming years and we all hope that China will be no exception.

  • A new study by Future Market Insights reveals an increasing consumer inclination towards non-dairy plant-based beverages. The global plant-based beverages market is estimated to be US$ 247,848.8 million in 2018, and expected to reach US$ 474,666.1 million by 2028. More and more people are shifting to non-dairy substitutes for milk and the reasons behind the growing popularity of plant-based alternative beverages are multiple, ranging from increased awareness of health and wellbeing to the growing vegan and vegetarian trend. Other important reason for the boost in the dairy alternatives market is the growing lactose intolerance and milk allergy among the population. On the other hand, the main limitation that affects this market is the price of alternative milk, higher in comparison with mammal milk. This fact represents a big hurdle especially in the developing countries.


  • Generation Z-ers (people born from the mid-1990s to the early 2000s) find cool to eat more plant-based dishes and choose an environmentally friendly lifestyle. Almost 25% of 18-24 year olds have turned vegan last year, and 35% are on the hunt for a vegan partner – who they assume will be better looking and more interesting. These are the results collected in a new study carried out by the food brand BOL Foods. We place our hope in the new generations!!


  • Researchers from the University of Michigan’s Center for Sustainable Resources compared the environmental impact of a vegan meat burger to a conventional animal-derived one. The research, released by the company Beyond Meat, concluded that a plant-based burger generates 90% fewer greenhouse gas emissions and it uses 46% less energy, 99% less water and 93% less land.


  • Nearly 70 percent of U.S. college campuses offer vegan options for breakfast, lunch, and dinner. According to a report recently published by PETA, more colleges than ever before are upping their plant-based offerings in response to rising student demand that is driven primarily by omnivores. In fact, most of the student diners are neither vegetarian nor vegan, however, they choose to eat healthy and include plant-based foods in their diet.